In order to help guide growth of Second Chance Toys to fulfill our mission, we have enlisted the support of a highly distinguished group of professionals. Members include:
Dale Bornstein
Partner/Director, Global Practices
Ketchum
As Director of Ketchum’s Global Practices, Dale Bornstein is responsible for overseeing the progress, momentum and growth of the agency’s five practices, which include the Brand Marketing, Food & Nutrition, Corporate, Healthcare and Technology practices. She also has direct responsibility for the leadership of two agency practices as Managing Director of the Brand Marketing and Food & Nutrition practices and oversees Ketchum Entertainment Marketing (KEM) and the Global Media Network. Ms. Bornstein is also a member of the agency’s nine-member Worldwide Executive Committee.
A 21-year Ketchum veteran, Ms. Bornstein brings a versatile skill set to her role as Director of Global Practices, from talent development and business management to strategic marketing and creativity that drives results. As a senior brand marketing counselor, she provides insight to many of the agency’s big brand clients, including Best Buy Geek Squad), Frito-Lay, IKEA and Kodak, among others.
Prior to becoming leader of Ketchum’s practices, Ms. Bornstein served for six years as Director of Ketchum’s New York office, the agency’s headquarters and home to many agency specialties, including Issues & Crisis Management, Communications and Media Strategy Group, Multicultural Marketing, Ketchum Sports Network, and Ketchum Entertainment Marketing. Under her leadership, the New York office was continually recognized for great client work, sweeping the industry awards programs and further solidifying Ketchum New York’s reputation among clients and peers as the agency to beat in the Big Apple. Previously, she served for four years as the office’s Associate Director and, prior to that, was Director of the New York Brand Marketing Practice.
Before joining Ketchum in 1986, Ms. Bornstein was an Assistant Buyer for Saks Fifth Avenue. She received her Bachelor of Science degree in communication arts from Cornell University, where she graduated with honors.
Leslie Leventman
Executive Vice President
MTV Networks
Leslie Leventman is EVP of Creative Services, Special Events and Convention Planning for MTV Networks. She develops creative strategies that deliver MTVN’s business messaging and promote the company as an industry leader.
Leventman joined Warner-Amex Satellite Entertainment Company in 1980, which became MTVN in 1984. Since then, she has helped launch most of the company’s domestic and international brands, including MTV, VH1, Nickelodeon, Comedy Central and MTV Asia.
Leventman is a champion of creative innovation industry-wide. She has received top industry awards including BDA, CLIO, CTAM, Art Directors Club and The One Show, among others.
A dedicated volunteer and fundraiser, Leventman is on the board of directors of Rock and Wrap It Up!, a nonprofit organization that works with the entertainment and sports industries to recover leftover food from events and deliver it to shelters. She founded Project We Share (PWS), the corporate donation arm of the group, in 1993.
Leventman was the first person to be honored by Rock and Wrap It Up!, receiving the Lena and Joseph Mandelbaum Humanitarian Award in 2001, alongside former U.S. Secretary of Agriculture Dan Glickman (recipient of the Bill Emerson Good Samaritan Award). She is also on the board of Women’s Expressive Theater, a nonprofit arts organization that addresses women’s stereotypes in media. Additionally, she has worked to support such organizations as the T.J. Martell Foundation, New York Urban League, Rock the Vote, Children of Chernobyl and many more.
Craig Scott
President & CEO
TargetRx
Craig possesses a broad range of pharmaceutical marketing, sales and general management experience on both the client and service sides, and in both Fortune 100 and entrepreneurial start-up organizations.
Prior to joining TargetRx, he was president of the Catalina Health Resource division of Catalina Marketing Corporation from 2004 until the leveraged buyout of the company in November 2007. During his tenure, he dramatically increased revenues and profits and led the transformation of Catalina Health Resource into the leading provider of direct-to-patient communication services in pharmacies nationwide.
Craig joined Catalina after nine years with Nelson Communications, where he established several new healthcare marketing ventures, leading them from concept to implementation and commercial success.
Prior to his work at Nelson Communications, Scott spent 13 years with Johnson & Johnson, where he held a variety of marketing and management positions. Most notably at J&J, Craig served as vice president of marketing as well as a management board member for Vistakon, the J&J affiliate that launched ACUVUE®, the first disposable and best-selling contact lens in the world.
Craig received his B.A. degree in Semiotics from Brown University and his M.B.A. from the Wharton School of the University of Pennsylvania.
Jerry Shereshewsky
CEO
Grandparents.com
Jerry may be the only marketing executive in the burgeoning digital technology field who's invented a new brand of soda pop. Then again, he has been associated with breakthrough marketing ideas in every phase of his distinguished career. In 1981, at the dawn of the modern computer era, Jerry ran the Atari account at ad agency Young & Rubicam. He rose to senior vice president, working on such accounts as General Foods, Frito-Lay, Johnson & Johnson, and Gillette.
As VP/Marketing & Special Products at Bertelsmann Music Group, Jerry ran the company's sales promotion efforts and created one of BMG's first Web sites. During his tenure at direct-response giant Wunderman Worldwide, Jerry developed and launched Gevalia Kaffe for General Foods, the highly successful directly-marketed coffee brand. He even conceived and helped create a soft drink brand, Mello Yello, for the Coca-Cola Company during a year in Atlanta. Jerry also served as a senior vice president at public relations powerhouse Burson-Marsteller.
He helped make Yoyodyne the premier direct marketing promotion company online and made them so attractive to Yahoo! that they bought them.
Prior to joining Grandparents.com, Jerry was Ambassador Plenipotentiary to Madison Avenue for Yahoo! where he managed the B2B marketing effort behind Yahoo's multi-billion dollar media sales business.
He is on the Board of Directors of The Direct Marketing Association (DMA) and the Advisory Board for the AdCenter at Virginia Commonwealth University. He is a graduate of the University of Wisconsin, where he received his degree in Russian History as well as serving on Dean's Advisory Board at the School of Business.
Bronna Lipton
Spanish Teacher
Scotch Plains-Fanwood Public Schools
Bronna Lipton recently returned to teaching Spanish after a 20-year career in the corporate world. Since the early 80s, she had been developing Hispanic marketing programs for both consumer packaged goods and healthcare clients.
Under her direction as vice president, Hispanic Media & Marketing at Burson-Marsteller/NY, New Coke was launched with spokesperson Julio Iglesias, Procter & Gamble produced a Hispanic music festival in Madison Square Garden, and Pfizer Pharmaceuticals began its long-term commitment to the Hispanic market.
Armed with long-standing relationships with Hispanic media and community influentials, Bronna co-founded LCG Inc. Early on, the integration of public relations, direct marketing and sales promotion efforts became the agency’s point of difference. Bronna was responsible for the public relations and creative design capabilities and for developing the in-house media/publicity and broadcast production capabilities. Over a ten year period, LCG introduced Hispanic marketing to most of the prominent book publishers in NYC, helped launch and build a successful Latin music club for Columbia House, facilitated and executed Hispanic alliances and sponsorships for various Pfizer product teams, and created a donor acquisition program for American Red Cross.
While most agencies were concentrating on Hispanic consumer advertising, LCG focused on its “below-the-line” marketing expertise, specializing in direct marketing and public relations. Following the LCG acquisition by Publicis Groupe, Bronna served as vice president at the newly formed Bienestar LCG Communications, which was subsequently merged with a sister company creating a “top ten” multicultural communications agency.
A graduate of Northwestern University, Bronna has a B.A. degree in Spanish, augmented by a special study program at Universidad Iberoamericana in Mexico City. She conducted her student teaching at Colegio Internacional de Carabobo in Valencia, Venezuela and upon graduating, taught high school Spanish for five years in New Jersey.
Shelly Lipton
Chief Marketing Officer
Grandparents.com
Shelly Lipton brings considerable experience in direct and digital marketing, business development, and social media, along with public relations, sales promotion, and experiential marketing to strategic business engagements. His mastery of the entire spectrum of marketing gives him a particular vantage point that enables him to strategically conceive and manage business concepts that integrate the ideal mix of marketing touch points for maximum impact.
Currently, as chief marketing officer, Shelly is responsible for directing growth strategies and the consumer- and trade-marketing efforts for Grandparents.com, the premier online community for the new generation of grandparents. Under his leadership the company has grown its subscriber base and monthly uniques tenfold and increased first-time visitor conversion rates from 2% to 20%, resulting in recognition with a 2009 Bronze Effie Award.
Shelly honed his integrated marketing skills early on when as a vice president at Young & Rubicam (Y&R) his responsibilities included strategic planning, involving integrated advertising, direct marketing, and public relations activities. As part of an internal integrated-marketing task force on the AT&T business, Shelly spent time with sister agencies, including Wunderman, Y&R’s direct-marketing arm and Burson-Marsteller, the agency’s public relations division.
After nearly a decade in the corporate world, Shelly took to the entrepreneurial side and founded LCG Inc. to develop integrated direct-marketing initiatives targeting the U.S. Hispanic market. LCG attracted marquee clients, including Pfizer, Columbia House, Time-Life (books, music, and videos), Random House, and Johnson & Johnson among others. Following years of double digit growth, Publicis Groupe acquired LCG, and the newly formed Bienestar LCG Communications subsequently merged with a sister agency creating a top-ten Hispanic communications company.
Under his leadership, Bienestar LCG was the first-place recipient of the 2000 CBS Recognizing Excellence Awards for a Pfizer-relationship marketing program. Shelly received the Crystal Prism Award from the American Advertising Federation for his contribution to social marketing efforts. The Direct Marketing Association’s DIRECTO Council for Hispanic Marketing awarded Shelly its newly created Hispanic Marketing Professional of the Year award in 2002; he became its first recipient.
Prior to joining the executive leadership team at Grandparents.com, Shelly was founder and president of Community Direct Inc., a strategic direct marketing company, which developed an acquisition model fusing the precision and accountability of direct marketing with geo-targeted community outreach. He developed successful programs for MetLife, Together Rx Access, and PeoplePC Online and eventually sold his interest.
A frequent industry speaker, Shelly has been a conference chair and panelist at programs for the Direct Marketing Association, the Institute for International Research, Strategic Research Institute, and IQPC. He has authored several professional journal articles and is a member of the Direct Marketing Association.
